Property Consultancy · New Property Specialists

Build wealth through property without needing to be a property expert.

As featured in Australia's leading property and finance press.

  • Yahoo Finance
  • ABC News
  • Finder
  • The Australian Business Journal
  • Your Investment Property
  • ValiantCEO
  • Founders Magazine
  • CEO Weekly
  • Auspreneur
  • WSABE
  • Australian Small Business Champion Awards

Property is the vehicle. Strategy is the engine.

Emma Allen · Founder

Stay focused on your career while your property strategy keeps moving forward.

The valet service for busy professionals. New-property specialists, twelve years building portfolios. Property is the vehicle. Strategy is the engine. Female-founded, Sydney-based, Australia-wide.

Founder · Emma Allen

Twelve years building API. Nearly two decades in property overall.

Founder and lead consultant. Contributing author in two Amazon best-selling Australian business anthologies, Back Yourself and The Women Changing the World. Co-host of the Property Boss Mums podcast. Female-founded company, founder-investor in her own right, working primarily out of Sydney with clients across Australia.

How working with API begins.

Our process begins not with the property, but with the investor. The assessment is where the strategy starts.

Client stories

What our clients say.

Clients across Sydney and beyond. Where they were before we met, what we built together, and how the portfolio is running now.

  • ★★★★★

    The API team gave us confidence to kick off our property investment journey. Already exploring the market on weekends, already exhausted by it. We needed a strategy, not a pitch. Two-year cycle. Dozens of properties weighed against the strategy. One purchase. The right one.

    Alicia and Dave C Sydney rentvestors
  • ★★★★★

    After 12 years of investing with mixed results, API was the first time the process felt deliberate. Strategy first, asset second. The framework is what makes the difference.

    Shane M Active investor, Sydney
  • ★★★★★

    Walking in I had no idea where to start. Leaving the first call I had a one-page plan I actually understood. That clarity has been worth everything.

    Stacy W Solo investor, Sydney

A clear pathway for every kind of investor.

Build a portfolio with a full-service consultancy of strategy, research, selection, and settlement, designed to work end-to-end.

"Research over speculation. Fundamentals over headlines."

Emma Allen Founder, Active Property Investing · Almost two decades in property
Property Boss Mums Emma Allen

Beyond the property itself.

As specialists in new property investment, the team has spent more than a decade helping investors grow wealth through property, navigating changing economic cycles, regulatory environments, and market conditions.

Start here

Start with the strategy. The property comes after.

A short read on the four factors that shape every strategy. About five minutes.