A working mum in Sydney who wanted a strategy she could stay on top of without giving up evenings. Two years on, she runs the conversations with her broker and her accountant herself.
Mum, two kids Dual career, Sydney
A female-founded consultancy with a twelve-year practice. Built by Emma Allen for the investor juggling a career, a family, and a plan for what comes next.
Emma came out of corporate finance with a question that did not go away: how do working women build property wealth without giving up the life they are already building? Active Property Investing is the answer she kept refining over twelve years. Female-founded, Sydney-based, and built around the rhythm of clients who do not have weekends free for property research.
“Property should serve a life, not the other way around. That is the line that has run through every brief I have written for twelve years, and it applies to the women who walk through the door more than anyone.”
Emma Allen Founder
How the work is built around the client, not around the property.
Portfolio decisions work around career, family, and finances, not against them.
Research, analysis, and due diligence are handled by the team. Weekends stay yours.
Most clients come back across multiple property cycles. The relationship is the work.
Plain explanations of every decision. No jargon, no gatekeeping.
Brokers, planners, accountants, and conveyancers who already work alongside the team.
Contributing author in two Amazon best-selling Australian business anthologies, both edited by Peace Mitchell and Katy Garner of AusMumpreneur.
Emma's chapter on backing your own financial decisions, with property as the practical example.
Emma's chapter on building a business that gives back. Scholarship program funded by her share of profits.
Emma co-hosts Property Boss Mums with Sharon Bae and Elaine Stack. Episodes are practitioner-led, plain-language, and recorded by people who run the work day to day.
A working mum in Sydney who wanted a strategy she could stay on top of without giving up evenings. Two years on, she runs the conversations with her broker and her accountant herself.
Habitat for Humanity homes funded by a share of consultancy margin. Scholarships for Australian women re-entering education or starting a business, funded by Emma's share of book profits.
Five minutes. Plain questions. A clear next step. No pressure, no rush.